EMBRACE THE BEAUTY
OF IMPERFECTION

Sip and savor our deliciously sustainable juice made from
imperfect fruits!

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ABOUT US

At Redelicious, we're passionate about revolutionizing the beverage industry by offering a delicious, refreshing, and sustainable choice that not only satisfies thirst but also tackles the critical issue of food waste. We've identified a problem: the staggering amount of food wasted each year, particularly the flawless fruits discarded simply for their imperfections. Coupled with the rising costs of fresh juice, we saw an opportunity to make a difference.

  • OUR MISSION
    Our mission is simple: to provide people who care about their health and the environment with an affordable, fresh juice option that also promotes sustainability. We believe that every sip should make a positive impact – on your well-being and on the planet.

  • WHAT SETS US APART
    Unlike other juices on the market, our fresh juice is crafted from saved imperfect fruits. By utilizing these fruits that would otherwise go to waste, we're not only reducing fruit waste but also minimizing our environmental footprint. We're proud to offer a product that not only tastes great but also contributes to a healthier and more sustainable future.

  • WHY CHOOSE US
    When you choose Redelicious, you're not just choosing a beverage – you're choosing to make a difference. With every purchase, you're helping to reduce food waste, minimize environmental impact, and support healthier options in the beverage market. Together, we can create a world where sustainability and deliciousness go hand in hand.

OUR FLAVORS

ORANGE

PINEAPPLE

PASSION FRUIT

PRESS RELEASE

We are thrilled to announce the launch of ReDelicious, a groundbreaking juice brand that transforms visually imperfect fruits into delicious and nutritious beverages while combating food waste. We are on a mission to revolutionize the way we think about food waste, offering a unique and sustainable solution to the age-old problem of discarded imperfect produce.

Don’t judge a fruit by its cover!
In a world where appearance often dictates value, countless perfectly edible and nutritious fruits are discarded simply because they don't meet cosmetic standards. ReDelicious is challenging this wasteful mindset by turning these "ugly" fruits into a line of delicious juices, packed with flavor and nutrition.

At ReDelicious, sustainability permeates everything we do. By rescuing visually imperfect fruits that would otherwise go to waste, we contribute to reducing food waste and promoting a more environmentally conscious approach to consumption. Our commitment extends to eco-friendly packaging and minimized transportation, ensuring that every aspect of our product aligns with our dedication to the planet.

ReDelicious invites consumers to join us in our mission: To make a positive impact on the planet and change the way we think about food waste, one sip at a time. With each purchase, you're not just enjoying a delicious beverage – you're supporting a cause that's bigger than all of us together.

Beata, Cening, Elizabeth

Co-Founders of ReDelicious

FREQUENTLY ASKED QUESTIONS

1. What is Ugly Fruits/Imperfect Fruits?
Ugly fruits/imperfect fruits refer to fruits that have cosmetic imperfections, irregular shapes, blemishes, or unusual sizes that might cause them to be rejected by traditional grocery stores or markets. Despite their outward appearance, these fruits are perfectly edible, flavorful, and nutritious.

2.
Why use Ugly Fruits/Imperfect Fruits for juice?
Despite their outward appearance, these fruits are perfectly edible, flavorful, and nutritious. Utilizing ugly fruits helps combat food waste by ensuring that produce that doesn't meet strict cosmetic standards still gets used in products like juices, reducing overall food waste in the food supply chain

3.
A
re the juices made from 100% Ugly Fruits?
Yes, our juices are made exclusively from ugly fruits. We are committed to utilizing these fruits to create delicious and environmentally conscious products.

4.
How do you ensure good quality of your juices?
We source our ugly fruits from local farms and companies and conduct rigorous quality checks to ensure that only good and ready-to-eat fruits make it into our juices. Our production processes have strict quality standards to deliver a high-quality product.

5.
Are there any artificial additives or preservatives in your juices?
No, our juices are 100% natural and free from artificial additives or preservatives. We focus on providing a pure and authentic taste while maintaining the nutritional benefits of the ugly fruits.

6.
How do you ensure sustainability?
Apart from utilizing ugly fruits to combat food waste, we are committed to sustainable packaging practices and minimizing transportation. Our bottles are made from eco-friendly materials and we collect our fruits from local farms and companies. We are continually exploring ways to minimize our environmental footprint. Remember to recycle our packages after you have enjoyed our juice!